I understand that, BUT, what if I want to spread the link juice because I trust and respect the website…. AND they are advertising. Why would I not want them to benefit in every way possible. That would be the most natural thing in my opinion.
Hording the juice for myself would seem more “biased” which is what I thought they were trying to protect against. Herein lies the flaw of nofollow. (imho)
Seems to be if you investigate your advertisers to make sure you aren’t putting bad stuff on your site, then why would you not want them to benefit? Maybe you cannot afford to put up a banner on your site for a small trustworthy site because they can only pay you a very small sum? Then you put a link to them, somewhere else… but this link is not necessarily in the most visible position — the main benefit is the trust-factor you are passing to their site.
If we put up advertising in the form of say TWO banners on our site, then we are kind of limited in having to pick only TWO trusted sites, when maybe there are like 15? the banners get seen, so they get the traffic, but the links don’t have the visibility, so they are nearly useless for traffic and the only thing we can give to the other trustworthy sites is the link juice.
see my point?
Cheers , apeman