Ladies and Gents,
Before you beat Ladbrokes too hard with the “ugly” stick I reckon you should take stock of what is offered.
From my 8 years working with “Laddies” I’d say …
Ladbrokes are a huge brand, very reliable, and have a pretty good conversion rate with players in the UK due to their “name value”. Players are well looked after and seem to re-deposit.
They don’t shave stats, tracking is pretty reliable, and payments are always tracked and delivered either by bank transfer or cheque. They also do not carryover monthly negatives.
These are all good things – and issues that many affiliates complain about with other less scrupulous operators.
They are way above many of the two bit tin-pot dodgy licensed casino operators that I do often see mentioned in forums (including CAP).
That being said – I know that not cross crediting over all channels is an issue for several affiliates – and despite what Andy of Ladbrokes said that is NOT “standard” across many reliable affiliate programs. Some do – some don’t.
But then again – many affiliate programs don’t offer sports, poker and casino off the one “brand” either – so if you were only pushing casino (for instance) then normally you’d not get any sports revenue anyway.
Perhaps in the future Ladbrokes could consider using existing affiliate referral links when cross-selling to customers in emails and that might ease the problem?
(hint hint)
:wink-wink
But in the meantime – without wanting to increase my competition too much – I’d vouch for Ladbrokes as a good safe operator – that pays well.
I’ve been working with them since 1999 without any issues – and I’d say that they’re almost always in my list of top 5 monthly program earners (from a basket of 30 or so).
:hattip:
Just my two pence (cents) on what I consider a worthwhile option for European / Asian facing affiliates.