@Tarzan 163207 wrote:
I disagree completely.
If you have two sites that are identical then the site that is optimized the best for a search engine to view/spider it will be on top.
At the moment.
But it’s only a matter of time before the SE’s work out how to credit the original content owner. In fact there are many ways they could decide the order of presentation – country hosted, target audience, the order they are found, how users react to a site…many, many ways. At the moment, algos are in their infancy so they choose to factor in optimisation heavily. In years to come, they will change that as the algos improve and get closer to “human” capability.
Logically, SEO does not guarantee the best results are presented to the user. It guarantees the best optimised results are presented to the user. It can be gamed. That’s why you can buy your way to the top and that’s why the top SERPS often have so many crappy sites in them.