Out of interest how are we defining spam?
there are many forms of e-mail marketing and I can see how things like solus e-mails etc can be perceived by users as spam even though they have been paid for and should be opt in etc… very often you book an e-mail campaign and the list broker just blatantly spams his database with no reference to a “partner promotion”
I think in general e-mail marketing can be very effective at pulling traffic to a site or offer but “they” are killing the goose that laid the golden egg by mailing the sh*t out of them….and subject header strategy doesn’t help..
…going off topic but as I say I am curious about how we define spam?