@Professor 161555 wrote:
Brilliant post Satya. Thank You!
Yrw Lou, Thanks 
@Dominique 161572 wrote:
Personally I find that a lot of the higher value playewrs respond better to retention incentives than welcome bonuses, yet I am never provided with any details about retention and what the player can expect.
I would love to have that kind of info on a regular basis.
I believe all casino operators have some form of retention promotions to cater to their high value players (net losses >20K a month). Some generous operators offer them regular comps (no strings attached), get them gifts which money can’t buy and also provide concierge services. Some stingy ones just give them special reload bonuses. Different strategies work with different players and for different operators. There is no set rule for this. It has to be highly customized if you are looking at offering the highest level of service.
But most don’t spend enough time and resources with the rest of the players. The rest of the players who form about 85% of the total players and contribute to about 20-30% of the revenue form a very important segment. It pays to keep them engaged with regular events and promotions and good support. These players feed into the high value category of players regularly. If they are not taken care off and unfortunately a few high value players drop off, a substantial portion of the casino revenue is wiped off. It is not rocket science to do promotions for them. The names and presentation of these promotions could be anything, but they work on the same logic as a raffle or marathon or cash giveaway or happy hours or game based giveaway or tournaments.
The only thing an operator has to decide is what % of his net revenue or player losses they want to give away.
Makes sense?
Dom?