Thanks for the answers, insightful.
I think I’ll redesign it and see what happens. I can hardly believe it would lose rankings for a super long amount of time. The website doesn’t generate massive amounts of money and currently makes most of it’s money from past players.
Just, I guess since it ranks well for poker terms I’ll try to keep poker content proeminent? Would that work even if I add casino content to it? (yes I know there isn’t a lot of cross playing between casino and poker but the website’s theme is perfect for gamblers in general)