Hi all,
At the moment, bet365 affiliates does have a policy of negative carryover. This was something that was in place before Geof and I joined and it is definitely something we are discussing with the other members of the marketing team at present.
In the meantime, I completely appreciate that negative carryover is far from ideal in a casino affiliate program, but there are many other positives at bet365, including great products and promotions, re-designed websites that have improved customer acquistion and conversion, plus a one-wallet system across all products which supports our successful cross-selling marketing, for which affiliates are credited across the board for the lifetime of the player. We’ve also just added new marketing materials to the affiliate system for poker, with new casino ones coming next week.
If you do find yourself in the red after a bad month, we are always happy to discuss options with you, so please just drop Geof or I a line here at CAP, or email us here to see what we can do to help.
Hopefully I will have some more news on this situation soon, so please bear with us!
Cheers,
Kate