I have declined to comment up until now but I have no doubt in my mind that single sign on is not beneficial to the affiliate.
Any group who is serious about the affiliate channel should seriously reconsider.
The answer to all this is extremely simple:
You can still have single sign on and track individial account instances to separate affiliates.
In the Microgaming backend, regardless of single sign on, an account ID and referral Id will still be stored.
To make sure individual accounts track to different affiliates should be the status quo and if not should be no more than a data structure issue to fix.
Nothing has changed. Affiliate code passed through URL direct to casino website and recorded in indivual casino database. End of.
Trying to hide the poaching of players behind this single sign on business is a very weak argument.
If you want affiliates to promote you stay transparent and don’t change something which has been working for years.
And spreading a rumor that other groups will follow suit to try and soften the blow of your decision is an even weaker argument.
I think GP’s efforts will be well spent making sure people can run reports on their backend, something to this day we have not been able to do.