Talking of land-based casinos… do NOT go to Hard Rock. Everyone who works there must have to undergo a crapness and rudeness test before they’re allowed to work there.
Here’s part of our blog review of last year’s visit…
Hard Rock Casino – A Great Advertisement For Online Casinos
Pretty much everyone who works in the online casinos industry is also a player. A number of us decided to finish the night at the Hard Rock Casino on Coventry Street and it turned out to be the worst decision of the entire trip. Quite why we decided to visit this casino is a mystery because we’ve been there previously and hated the place. When you walk into a casino you should be made to feel completely relaxed and very welcome. Trying to walk through the doors at the Hard Rock Casino is one of the most miserable experiences of our lives – and it’s been exactly the same every time we’ve been there. The door staff are about as unpleasant as you could ever hope not to meet and clearly enjoy the opportunity to exercise the only authority they’ve ever been granted.
Not everyone managed to gain entrance to the Hard Rock Casino. After having been kept on the doorstep for about five minutes despite there being no queue (you read that right, we were kept waiting before we were granted the luxury of being able to walk in and hand over our money) we found that our group had dwindled. Not everyone had managed to get in. Despite having a wealth of ID and plenty of disposable income, the casino’s staff were refusing entrance without a passport. To say that this was embarrassing is an understatement.
Hard Rock could learn a lesson or six from, say, Gala Casino in Birmingham where players are welcomed, helped to relax and generally made to feel like a guest rather than an inconvenience.
Hard Rock is a huge, global brand. We suspect that their executives have rarely, if ever, been to London’s Hard Rock Casino. We suggest they make an anonymous visit in a ‘mystery customer’ style. They’d be horrified at how the door staff treat new potential customers, at the appalling state of the casino inside and at how hell-bent the casino seems to be on driving away business.
Quite frankly, we’re embarrassed when we consider the image that this casino gives to tourists arriving in London.