As PPC is not really relevant anymore in the online gambling world you will have to plan out your battle differently.
Email marketing is also a thing of the past (don’t get tempted to buy all kind of lists you see for sale everywhere) its tempting but at the same time both illegal (spam) and not particularly successful anymore.
So, unless you are doing off line marketing or buying large scale media with a huge budget the only real feasible way to make it in our business is good content, good SEO and a lot of time.
My suggestion to you is, start doing your homework, AKA keyword research, budget allocating, web design and content planning. Later on start building and optimizing your website. (all white hat of course :wink-wink) .
Although Denmark and more importantly Danish are a rather saturated and competitive market for European languges its still much easier than English.
So…… Get to work and good luck!:hattip:
Weblight