That’s a tough question because of so many factors.
Prof and Cappy used to laugh at me … (and prob still do) because I’d run PPC ads that said stuff like ….. nothing here for bonus chasers… freebie lookers ….etc
now that said .. my new partners …. at least one who is very, very good IMHO ….. claims that free bonus keywords …. get like 100 or more times the searches as for instance casinos online.
and that the losers (bonus chasers) …. will be made up for in the long run.
personally…. only reason i don’t dispute this is the quality of the person who said it to me.
so …. maybe Cappy and Prof were right. (insert “damn… shoulda figured … smilie here” )
now that said …. it takes a lot more freebie keyword searches to land a good or great player than ….. keyword such as ….. high roller casino.
but you get a lot more. can’t say which is better because I’m only now trying out the freebie approach. *and bless my new partners because we are starting to rank with my writing and their ability ….. (most credit to them) …. for these situations.
but I’ve told you what I DO know for sure. …. the rest … is left to my betters such as Prof …. maybe he’ll chime in?