True, Ladbrokes and Virgin and other big British names also had practically non-existant aff programs. They are now attending all the aff conferences and soliciting actively. Why should they do that if they didn’t see the aff solution as beneficial? They can plaster their ads in front of their target audience anytime they please.
Vegas casinos have also started to solicit affiliates.
No point discussing it, it’s all speculation. We will see what actually happens soon enough.