1.your site is reachable with and without the www!!!
this causes 2 websites=duplicate content=penalized
solve this asap
put this in a .htaccess file:
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} !^www.jackpotavenue.com.com [NC]
RewriteRule ^(.*)$ http://www.jackpotavenue.com//$1 [L,R=301]
2.-your title tag
should be first in your head
(mentioning your most important keyword first..is it jackpotavenue?????)
3.- the part secure certificate thing is probably caused by:
” img src=’https://secure.partypartners.com….etc”
4.- i wouldnt use more than 3 times the same keywords in the alt tags
this should be a start