@heimdall]As far as I understand it it’s the same sort of problem in Norway as well, but as long as you don’t use a country domain like .no .se or .dk then you should be alright, failing that move the company, hosting etc offshore and failing that leave the country!! -)[/QUOTE wrote:
We work with a lot of Swedish affiliates, so this news does not bode well. However, we have always been aware of Sweden’s restrictions on gambling and as stated by Heimdall; as long as you don’t use a country domain you should avoid trouble.
As far as advertising is concerned I believe you can advertise freerolls etc, but as soon as you mention money and or your advertising is seen as enticing people to spend money and gamble you then step over the line. With this in mind there are loopholes in the law which you can work around.
We will be running a poker tournament in Sweden this summer, but because there is no cash involved (freeroll with a trip to China to be won), then we have avoided any problems with the law.
Rakemeback wrote:They aren’t even suing our biggest daily newspapers who are definitively Swedish registered companies with online and offline presence and have been running ads for Betting, Poker and Gambling for years.
Perhaps these newspapers mentioned by Rakemeback have avoided attention from the law by publishing material which has no mention of money?