Hi,
I’m pretty sure you can turn off the websites part and just have the search results running. I’ll check it and get back to ya.
.. a little later..
yup. Under account, then account setup, then select off for content match adverts and submit.
I tried content match for non gambling related keywords and it was a disaster, with lots of clicks and no sales. I turned it off and just went with the se pages.
If you don’t have this option, then I guess you’ll just have to bid the minimum…