just my 2 cents
That’s a strange assertion for an affiliate – and it suggests that you don’t actually realise the huge amount of value that you are generating for your selected casinos??
What affiliates do is valuable – and certainly all my chosen partners have made profits on the services and advertising that I’ve done for them.
The affiliate model works – and is cost effective for many major online companies that had deep pockets (before law changes) – and it will work for the smart new entrants too.
(New entrants that try to do it without affiliates will probably throw their hands up in 12 months and claim that there isn’t much profit in it)
Additionally, I’d disagree simply because the days of mainstream media came to an end when the proliferation of digital channels arrived. The very definition of “broadcast” TV is almost anochronistic now – with hundreds of channels and other digital media. It’s all “narrowcast”.
Furthermore, players don’t play through their TV screens (yet) so the new casinos also need to have a big presence on the internet which is where they will need to spend money to attract new customers.
Based on UK experiences, I’d say that major bricks-n-mortar casinos have a good brand awareness and an advantage in players mindset that they are big and local and can be trusted …
… but if a new player goes to google and subsequently doesn’t find them listed in the portal that they get sent to then that advantage is lost.
As for reduced commission levels – that might be true if the new companies act as some sort of “Cartel” and agree amoungst themselves to fix prices – otherwise competition will keep rev shares at a good level.