Reply To: cross promotion

Oh, boy. 😡 :nervous:

Then please DON’T cross promote until you have the tracking in place.

:roflmao: Nonsense. Fire your developer and hire someone who knows what they are doing. This is NOT difficult to set up.

Every player referred by an affiliate should be “tagged” as soon as they sign up. Then, when you send out a cross marketing email, all you need to do is attach the affiliate tag to all of the outbound links in the email (this applies only to those players who were referred through an affiliate link). If the player didn’t come through an affiliate, then attach a default “house” tag, or just leave the URL tagless. Use if/else statements to make this happen.

Additionally, you should set something up that checks the name and email address against existing names and email addresses in the database. This would be useful if a player decided to type in the URL instead of clicking on the link in the email.

If the email address is already present in the database (and if there is an affiliate tag associated with it), then simply “Update” that row of the database table (instead of adding a new row, which would not be associated with the affiliate).

My suggestion is that you immediately stop the the cross marketing campaigns. You wouldn’t even have the player contact information without your affiliates. To lure them away from the original “tagged” casino is STEALING, plain and simple. :nono:

I would also suggest that you check the database for duplicate names and email addresses. If you find duplicates, check to see if any of these were referred by an affiliate. If so, add the correct affiliate tag to the untagged rows, or merge the duplicate entries into one row (that row being the one with the affiliate tag, or course).

I will not be able to respond to this thread after tonight — Engineer is taking a much needed vacation. This will be the first thread I look for when I come back, though. :wink-wink