Well, it´s clear what he wants. He thinks he found a way to print money. First of all he wants to send readers to his own site and then profit from both referred players and affiliates. On a different note many “bonus abuse” affiliates advocate the blackjack strategy and are on a rev share because they know that many gamblers are not disciplined enough to wager using strategy cards and will go bust eventually.
I´m not defending him though.