Here we are this doesnt coming into effect for another year in the uk but this is their advise from next september ( uk governments advise)
18. The Government and Gambling Commission therefore maintain that the concept of “inviting” the public extends to any inducement or enticement or encouragement to act in a certain way. Therefore, in the Government and Commission’s view, to offer someone a bonus or benefit for taking part in gaming or submitting money for use in gaming is a form of invitation.
19. Below are some examples of advertisements (this is by no means an exhaustive list) that, in the view of the Government and the Gambling Commission, would fall foul of the prohibition on either inviting, inducing or encouraging a person to subscribe any money or money’s worth to be used in gaming, or applying for such information.
20. inviting the public to subscribe any money or money’s worth to be used in gaming:
“Play poker everyday”
“Play poker here”
“Try your luck in our casino”
“Test your nerve with poker”
“Step up and play our £100,000 thriller”
“Play on-line anytime”
21. inducing/enticing/encouraging the public to subscribe any money or money’s worth to be used in gaming:
“We will match your first deposit”
“Join today and get a bonus”
“Referral bonus for every friend you introduce to the party”
“Bonus on every deposit”
“£150 free for all new players”
“Over £500 free in monthly promotions for every player”
“Win and double your money”
“Free entry”
“Guaranteed cash prizes everyday”
“Win big cash prizes”
“Win a trip for two to Las Vegas”
** So it simply looks like they are complying with next years new laws( uk ones anyway)