Get exclusive CAP network offers from top brands

View CAP Offers

Reply To: These stats don’t stack up

[bsa_pro_ad_space id=2]
#700774
Anonymous
Inactive
Nauti Kitten wrote:
Shane,

Thank you for the encouragement. It’s alway great to have someone tell you exactly what you want to hear. Duwayne has contacted me via email and gave me some suggestions that I will incorporate, however if a casino is offering a free spin or no deposit bonus then I would like to pass that along to my visitors, after all isn’t that what it is meant for? If the casino is going to frown upon this then I would highly recommend that they remove it from their promotions. Duwayne also state in his email “but please understand that it can be hard to convert bonus abusers”. My reply to that was as follows:

I never really understood the term “bonus abusers”, isn’t it human nature that if someone is offering something for free that any human being would want to receive it. If the casinos are going to offer a free incentive for a player to sign up and play at their casino, and the player takes them up on that offer but never deposits at that casino, does that make them a “bonus abuser”? I personally have taken advantage of every Microgaming “free bonus” out there and there are several casinos that I have deposited enough money into to be labeled a “high roller”, and there are others with which whom I only took advantage of the “free money” and never deposited for several different reasons. So, what am I, a “high roller” or a “bonus abuser”?

I do appreciate your feedback but I do feel that my original question has not been answered by Referback as of yet.:tooconfus

I’m with you there… it’s not bonus abuse a better term would be ‘advantage player’… those who bounce around looking only for free offers with litte or no intention of depositing.

The casinos certainly don’t frown on it, they do however balance up the intention of the offers – free offers are aimed at volume income, once that has been achieved and the conversion/retention folk have a pool to work on (less immediate cash but bigger pool to be converted over time) it is a good idea to move to a purchase offer (less players now but more immediate cash).

That said a sales person job only begins when the customer says NO :D With that in mind we have been spending more time in contact with the Retention and Conversion teams of the brands to understand what goes into bringing the free spins and free money from ‘freeloader’ to ‘CashCow’!

We will use this understanding to assist and manage the conversion of affiliate players as best we can.