I have to agree with kwblue here and not Gooner – 1/3 to 1/2 is not a realistic ratio for open to active accounts.
This ratio skews even further when you have so many brands offering $25 free with no deposit – especially with the recent drives promoting how big the jackpots are on certain games.
What you get is players grabbing 25 free at one casino – trying for the jackpot and then simply moving to the next brand and trying again.
This is why Lucky Nugget moved to a purchase offer recently, to:
a) improve those conversion (open to act)
b) improve purchases (intentional purchasing accounts vs bonus seekers)
Nothing concrete yet but it’s a move (away from pure free cash) I expect to see happen more as we move into the fall when historically player acquisition tends to increase naturally.