Sure relevant content is all nice and dandy but let’s face reality, there’s millions of pages that feature online casinos. The only way the search engines decide which is better is by using algos. To get on top of the pile a person has to SEO as to be friendly to the algos. This isn’t the case if someone looks up ‘online casinos by microgaming in spain’ but it is the case if you want to rank top 10 for ‘casinos’.