The seo was not black-hat. They are their own sites to ruin with waffle and link mazes.
The intent was gambling related keywords in the serps. Wrapped in incredibily objectionable text.
The Way I See It –
The truth is. There are billions of pages online with gambling adverts embedded into the template, on pages of content that has cancer stories on them, personal problems etc.
Hence, intent matters I suppose. That being the case – the intended target was “best online slots” etc, not “cancer cure”.
Conclusion –
FJ have been thrown to the lions by the very firm that insists they constantly monitor all aspects of the casino operation, but missed this content on the homepages for nion a year.