Here’s another rookie question: What is the difference between revenue share vs. CPA?
Hi,
CPA = Cost Per Affiliate => If you sign up a real player, you get a fixed amount, e.g. 75 dollars. If that player makes the casino 10 000 dollars you don’t get a share of it.
Rev share = you get a share of the revenue that player makes for the casino FOR LIFE, e.g. 25%. My personal opinion is that it’s a great system as you can build something (=a player base) instead of having to find players again and again each month…
Rev share is better than CPA (is the general opinion here I think…) because when you have CPA and the affiliate programs see that your players are making less money than expected they’ll switch you to rev share. E.g. if I would be a programme offering $75 CPA or 25% rev share, I would push the affiliates with CPA and an average player value less than 300$ (=75$ x 4) to switch to rev share, because I ‘overpay’ them with the CPA deal.
That’s the way I see it.