I understand exactly what they are trying to do. This is just another example of casinos going about things the wrong way, and of the left hand not knowing what the right hand is doing.
Don’t you think they would have a much better success rate if an affiliate manager that already has a relationship with me calls or emails me, and lays out the deal? If they are trying to get better serp does my tag hurt them?
What makes this particular case ironic is that this casino asked me to take down their banners about a year ago.