It really does depend on ..
1) what the words example / example are ..
2) whether there is any search engine beneftis with the existing site.
As it sounds like they are starting up thier own casino – it sounds like they don’t want any source code or to take over any built up revenue stream – and that usually is a key factor in domain pricing too.
Honestly, if it’s just a name they’re buying then it really does depend on EXAMPLE EXAMPLE
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Since it’s a casino – and we all know they’re rolling in it – anywhere from $1,000 to $10,000 depending on how great your name fits – and how easy it is for them to come up with a similar but slightly different name.
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You would probably need to post the name to get better feedback …