It also depends very much on your traffic, is it from search engines? if so it also depends on which keywords. If its paid traffic then don’t expect much. Personally if it was decent traffic and i sent 200 odd clicks then they would be gone, from every 10-15 clicks, i produce a depositing player which is a very good conversion rate. With good traffic you should be seeing at least 1 deposting player from 20-30 clicks at most but it depends on which software, playtechs usually convert the best while microgaming can take a little work but player retention and value can be slightly higher.