Hi Webber,
Thanks for your question.
This term is in place to give our partners a push more than anything else. We know the potential is there to earn a lot of money and grow your business quickly and although we would probably never prevent an affiliate from receiving their commissions for the lifetime of a player because of one active sign up per month … it helps us (and other large affiliate programs) add incentive to the program and give some of the less motivated affiliates a little “push” more than anything. In other words, why sit on your hands when you can be out there competing with some of the biggest players in the industry and have a successful business through your already established web property.
Does this make sense?
Thanks,
Justin