“They target the easy prey here in the U.S. because the gaming companies themselves are difficult to prosecute,” Brad Waller wrote in January after the Sporting News settlement. “Time will tell, but I predict we will see the first casino affiliate prosecuted this year.”
“The Justice Department began warning media organizations about gambling ads with a letter to the National Association of Broadcasters and three other trade groups in 2003, efforts that seem to have gained steam in recent months.”
Article: http://wired.com/news/politics/0,70660-0.html?tw=wn_story_page_prev2
What do you guys think?
This is nothing new. In 2003 there was a bit of panic that set in due to the issuing of subpoenas. The timing of it was of concern, because the DOJ began issuing the subpoenas the week following the G2E in Las Vegas. Those who were involved in panels and/or exhibiting and were involved in this industry were particularly concerned and took measured steps to have a “plan” in the event of things worsening.
As for what Mr. Waller is stating, his scenario is possible–but likely? While I respect his opinion, it’s of no more validity or concern than my opinion, your opinion or anyone else’s involved in this business. None of us really knows what the DOJ will do from one minute to another or what is on their list of importance.
What would seem to make sense, however, is that IF an affiliate were to be prosecuted in the US, it would be a Mega-Affiliate–someone who is pulling in millions. The high cost and effectiveness in prosecuting an affiliate with a six-figure income or less, probably would not be a high priority.
Until things turn around in the US, it seems prudent to simply do things as legally and ethically as possible, without calling too much attention to yourself.
But then again, as I already stated, my opinion is just that…an opinion.