Many of the other industries have the advantage that it is still possible to buy all traffic, making seo unnecessary and making it irrelevant whether there are dozens of exact clones of your site out there.
The gambling industry has some different concerns from the rest of affiliate programs.
I agree, I believe that whatever promotion materials affiliates get they must always alter and not use the “As Is” approach. regardless of whether the affiliate promotes gambling, camcorders, babies clothes or whatever.
This is true for RSS feeds as well, all given promotion materials must be used as smaller parts of content in order to create a distinct content page.
The only reason i went off topic here was to show how little is the marketing materils the gambling indutry provides comparing to others.
Nowadays, when online gambling advertising is more restricted in major SE’s and PPC’s as well as on other sites that used to accept paid advertising spots from online casinos. more marketing efforts should be made by providing affiliates with modern tools IMHO.