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Reply To: Sept. Payments

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#673568
Anonymous
Inactive

This is the typical old CPA problem.

CPA keeps seducing both affiliates and casinos because both see a way to make more money than they are due. Then one or the other loses and all hell breaks lose.

With CPA, someone always loses.

The casino is here to make a profit, they are not going to pay you a penny more than the players are worth.

The affiliates are also here to make a profit. If the casino is just tickled pink that you are choosing CPA, you are likely sending them players that exceed the CPA.

The occasions where CPA and Player Value actually are equal is very rare.

If you are a new affiliate and you need cash in hand, try CPA. If you know you are succeeding in attracting good value players, switch to revenue share.
If you don’t send players that make the casino a profit on CPA, they will switch you to revenue share.

If they see the type of CPA fraud that was prevalent some years ago and with which casinos were cheated out of tens of thousands, it doesn’t work anymore. Casinos have gotten smart.

Sometimes maybe casinos can be too vigilant in protecting themselves from this and things need to be worked out between partners.

I don’t know how many times I have said this.

We like to fix things here at CAP, we like both affiliates and programs to do well. We depend on each other.

For one or two persons with a specific and unique problem to make angry posts all weekend when no one is there to respond, or make angry posts while waiting for a deadline, doesn’t serve any purpose.

It just disrupts CAP.