I hate to be the jerk of the group but Bodog gets an A+ for marketing. They are branding their site better than any other online site. Anyone who knows anything about true marketing know this. It is about making an emotional connection with the consumer. Bodog has tastefully seasoned their marketing with just enough sex to make gambling exciting, cool, and hip. They are putting up the best, freshest, and wittiest offline ads in Esquire and other magazines and rubbing it in the DOJs and FBIs face at the same time. They are also diversifying and trying to broaden the scope of their company (Bodog affiliateconference, BodogMusic, etc) which most online companies don’t have the brains to do.
Affiliates who run websites really need to get it through their head that the world doesn’t revolve around them. Learn this rule before you learn anything else:
Mass market offline advertising is the best way to get huge numbers of people signed up. Companies that are rich enough to do offline advertising don’t want to mess with managing a network of 50,000 websites. Go over to the Party Poker thread and see affiliates whining about “how we get mistreated when we were the ones who built Party Poker”. Sorry but Party Poker became the 800 pound gorilla for one reason and one reason only – because they had the balls to spend unlimited money advertising on a TV show millions of people would see. Now that the poker has shown hints of poking holes in the legal wal put up (Party IPO) you’ll see online gambling companies start acting more like “real” companies. With that, I mean big companies will start spending big money and will go through conventional marketing channels and start dropping affiliate programs. Smart people are now starting to notice this with the latest Party and Referback changes of Terms. Affiliate programs will become less needed going forward and the power will switch from us to them. How do you think walmart.com would do if they dropped their affiliate program? I think they would be OK without you. This is not a couple of programs trying to screw you. This is a systematic change. All these useless cries to “stick together” are a complete waste of time. Sticking together won’t help affiliates any more than it helped the air traffic controllers in 1980.
And bad affiliates need to get it through their head that great online gambling sites – and Bodog is great – would rather have the top 1% of all affiliates than the other 99%. Most affiliates are simply a waste of time and money for a casino.
If you haven’t been accepted to an affiliate program its possible – just maybe – that they don’t need you. One thing is for sure – Calvin Arye knows more about online gambling than you do. If you want to make a lot of money in this game then good luck, but know your place in the food chain.
talk about ego rofl
What exactly is YOUR place in the food chain ? I dont see any sites in your sig.. Are you an affiliate person or a website owner ? Who do you represent?
:banger:
I didnt come here attacking bodog, i wanted to understand what the thought process was for a site not even doing an evaluation on a site before snubbing it.
I visited them again after a while and now see that they have an actual affiliate application page which was not in place the last time I was there. If im accepted I will give them ample coverage and try to work a win/win relationship for with them, if im not accepted (after an actual review) I wont be too upset.