August 4, 2005 at 12:22 am
#670046
Inactive
Yes, the search engines distinguish between the singular and the plural. That’s why you get 2 different sets of results when you do a search for the singular and the plural. If you optimize for the plural, you should also get partial credit for the singular though, but the reverse is not necessarily true.
The word ‘casino’ is inside the word ‘casinos’, but not vice versa.