Reply To: asking for a le considered spam

The answer is ‘it depends’. If you’re emailing someone who obviously doesn’t do link exchanges, and you’re sending a form letter to an address you looked up in whois, or just blindly sending it to [email protected], then yeah, it could be considered spam. On the other hand, if a site says email me at this address if you want to trade links, then it’s not spam, because you were invited to email them with your request.

Hope that helps. I’m sure there are other perspectives. I’ve never had anyone complain I was spamming them when I approached them for a link exchange, but I tend to take a different approach than some webmasters who blast out 1000 identical link requests to 1000 different email addresses at the same time.