Hi,
I have been mainily promoting sportsbooks and poker rooms as well as running sportsbook affiliate programs.
I second what the professor said in saying sports bettors are more difficult to acquire than the general casino gambler, but on the other side the sports bettor is more loyal to the book and once you recruit them they tend to stay with the book longer.
As to what TheGooner said about sports bettors tending to stick together this is tru for some of them, however having said that is tends to be a lower percentage of players and these players tend to be known as wise guys. There is still huge number of square players which come through the door during the start of football season and special events such as the Triple Crown etc…
My suggestion if to give recruiting sportsbook players a go, by adding text links on your website such as:-
Sports Betting
Want to bet on sports?
Online Sportsbook
And just having the text anchors link to an affiliated sportsbook.
One thing I have found what attracts sports bettors is having a simple listings site of books which offer low juice, live lines and books which have a simple sign up process… as normally someone finds a website for a particular game they want to place a bet o, under an hour before the game.
With the up-coming NFL-Preaseason starting in under a month and the main NFL season starting in September, now is the time to get your website ready and tol give this a try.
Is sports betting more lucrative than casino affiliates, this really depends on the affiliate and your network of websites, I do believe it is for many affiliates.