Hi Rob
Another consideration.
Affiliate programs generally offer CPA and / or rev-share.
The CPM deal may be offerred by another dept (paid media) of the poker room.
What does this mean to you?
If they dont allow hybrid deals (mixed between affiliate and paid media), you may face more aggressive target management as opposed to more freedom as an affiliate. :shots:
Paid media works very well for webmasters who act more as publishers (with the bulk of their inventory 80% + being offered as paid media rather than affiliate stock), they are generally folk who prefer cash-in-the-hand upfront, and aren’t interested in long-term pension-like annuity streams in the form of rev-share deals.
All the best,
Brad