Hi Dominique
:fencing: I had a challenging mental moment there !
For a minute you had me foxed.
I never knew what a SERP was, so I ran a Google to discover that it was
short for search engine results page, the Web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a human, and listings that are paid to be listed by the search engine.
Thanks for prompting me to discover the meaning !
My 5 cents of thinking on the topic:
Its rather a fence-sitting response, but I would guess it holds some water. I would say IT DEPENDS.
If you have 3 sites pointing to 1 market –
1. are the 3 sites you have well ranked on the SE’s ?
2. is the single market you have target a profitable one?
3. is the single market you have not over-traded by competition?
4. is the single market you have targeted a growing space?
5. is the single market you have targeted one in which you have established a niche presence?
6. is the single market you have targeted a market which lends itself to be a springboard into other markets?
If the answers to questions 1-5 are yes, then certainly a 3-to-1 strategy is a good one which should be milked through the growth phase of the industry or market segment – right through until the mature phase.
Once there is a hint in your performance figures of a downturn, it would make sense to cross market your base (if the answer to point 6 was yes) into another niche market.
Profit and growth still lie in juicing-to-the-max niche markets. Its a good rule of thumb to focus on niche, niche, niche. So if you have 3 roads driving traffic to affiliate conversion Nirvana, then – hey, I’d say to these affiliates – ‘come join our affiliate program, and ask for Brad W!’ :hithead:
If you have 1 site pointing to 3 markets –
This scenario to me, could be describing an unfocused website – a site that is trying to be 3 things in one body…. but once again IT DEPENDS.
Not only would the same points listed above apply, but I would also ask the question in this case:
do the 3 markets have some value offering in common?
If the answer is no, then its a risky scenario for a number of reasons:
1. if your SE ranking for your single site goes for a burton, then you are back to the starting blocks ! (all your eggs in one basket)
2. if the target audiences are radically different, then the cross-marketing opportunities are lower than if the opposite was the case
3. your
message to market
is diluted to a large degree
Well, thats my view.
Kind regards
Brad W