Their audience:
Installation at Sites Targeted at Children
180’s Zango software is promoted at Ezone.com, a site that describes itself as offering “free, fun, family games.” Ezone’s Privacy Statement specifically claims that Ezone “meets the guidelines of TRUSTe’s Children’s program” — indicating Ezone’s intention to cater to children. Beyond offering games, Ezone’s site includes overstated cartoon characters, simple language, and straightforward designs that are particularly likely to appeal to children.
Ezone is but one of many 180solutions partners targeted at children. 180’s Backstage Network press release mentions other sites seemingly targeted at children and youth. 180 partner sites offer cartoons (JibJab and Media Pickle), games (3DJoe, All Games Free, BoneLand, Kings of Chaos, and Newgrounds), popular music (Sir Mix-A-Lot), and even “sound effects for prank phone call needs” (Goonland).
Some adults may also be interested in some of the 180 Backstage sites. But in my experience, the majority of these sites are more likely to be of interest to children than to adults.