Welcome aboard Rob :wavey:
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I have had a bit of experience working with affiliate programs, but not in this industry before.
Dont forget to join our sister community dedicated to Retail affiliate Marketing: http://www.affcommunity.com
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Any one care to share about how many different programs you have on your successful(larger) sites?
I tend to focus on a larger swath of programs now then I did in the past. It helps even things out in terms of revenue. That way if one program has an off month (or large winners, which is possible in online gambling) you dont lose a large chuck of your income. I actively promote 10 to 12 programs and have found it more effective then throwing all my eggs in smaller baskets.
Good luck!