Great suggestions Steve.
We’ll be sure to pass these on to all of our gaming clients. You’re right, it is very important that you cater to the needs of as many recipients as possible- balancing functionality with visual appeal. The amount of text will probably be dependent on the type of email as well (newsletter, special offer, reminder, etc.)
I was thinking that it might be a good idea to start a new thread to discuss other email marketing issues that have come up in this thread. (users spam filters, bypassing spam filters, email deliverability, url blacklisting, etc.) … just a suggestion….
-Jennifer