I just thrown up a diagram showing graphically where you can technically lose a sale even if the visitor was yours. I am currently doing the second diagram which focus on after the download event.
This diagram suggests that the cookie is lost at any time before the sale due to three possibilities:
– The user has run an anti-syware program and deleted the cookies ;
– The user has deleted the cookies himself ;
– The user has cookies deactivated.
For this last point, 35% of users have cookies deactivated, so statements in diagrams are at least true for 35% of our visitors:
-> http://www.sortonlinecasinos.com/0scheme1.gif
As you can see if the cookie is lost, there is 75% of chances to have the sale not tracked back to your account if the user directly return to the casino he/she is interested in (by any way) and doesn’t use back your site.
Also one thing to note is that for the ending statements I suppose that uppon returning and downloading, the user register at least a real account.
Let me know what you think! 