I have a question to affiliate managers – when a customer download a casino – then register several days later a real account (for example he/she plays in guest mode for some time), how the tracking is done at this point? I mean, is our affiliate tag embedded in the executable file? Or at this point are cookies still used to determine which affiliate made the sale when the real account is registered?
Downloads, if they work as I think is something that help us against this problem, because people can download freely any casino to try them and if the affiliate tag is embedded in the exe file, then we always get the sale – however, it does not remove the problem completly. But for other affiliate networks like CJ, where cookie-tracking is essential, I am sure it’s something that needs to be considered. No?
The entire affiliate industry, run around that little piece of code, a cookie.
But more and more users know that they can delete them, more and more spyware/adware companies are replacing cookies of users for certain affiliate programs by theirs, and spybot/adaware are removing them. That mean, when cookie-tracking is essential, the entire affiliate sheme for rewarding sales is starting to get weaker. People know that they are tracked and they do NOT like that at all, even for a cookie. Result, affiliates lose lots of sales.
I think the affiliate industry should point out new and better solutions for tracking sales or at least reinforce the importance of cookies and legitimate organizations must deal with anti-spyware program to get their cookies excluded from deletion.