If you want to make some immediate cash with the site, you “could” buy some PPC traffic on GoClick and 7search for very targeted 2 or 3 keyword terms, and keep your cost per click low. Directing traffic to Blackjack Ballroom might make you a little money, but keep a close eye on how much you’re willing to spend on advertising.
As far as content goes, try to write unique content. i.e., content that can’t be found on other people’s website. That’s your only hope of getting listed in the directories. Once you get directory listings, your Google results should start picking up for you a little bit.
You don’t need an elaborate or fancily designed website to make money in this business. You really don’t “have” to have unique content either, but you’ll make more money with unique content than you will without it.
Highrankings.com is a good forum. BruceClay.com, SEOChat.com, SearchGuild.com, and WebmasterWorld.com also have good information.
There’s a lot of information on how to make money in this industry on the web if you’re willing to dig for it. A lot of folks are pretty tight with some of the more specific details of how they make money, but the folks in this forum are a helpful bunch indeed.