the ad bans must be making a shift in the industry.
There may well be a sliver lining to the ad ban cloud after all, as I’m aware Casino On Net used a ‘pull’ marketing strategy by advertising direct to the consumer.
Since the bans the only real way of doing this would be through SERPs but there’s little chance they’ll beat the casino portal webmasters. Guess it’s through us or not at all now.
(but I really could have done with an extra couple of months with adwords till my site started to get more natural visitors from the engines).
Thank you for your thoughts on 888
They used to be way overexposed – but not so much anymore.
With a CPA of $200-$300 I’ll be surprised if they don’t start getting overexposed again. But I suppose they’ve aimed at establishing themselves as the most prominent casino brand, the CPA may well reflect that goal.
Does anyone know how well they convert (PS I’m targeting the UK market)