Well, my experience of the search engine side of IndustryBrains is fairly limited, but they are partnered with a lot of those SmartSearch PPC engines and I just don’t trust the quality of traffic originating from these search engines. It’s not so much Asian and Indian traffic as poor quality traffic.
As I said though, they do have extremely good contextual partnerships with some major players in the tech and IT industry and if they could expand these and get on board with some large sports and entertainment portals, they would be a good bet. Until then, I’m steering well clear.