Hi Dominique
I think you are right about the fact that it´s a real problem if the software doesn´t match the name and look of the casino.
In fact the GF has been my best producer even though I dont advertise my site and it doesnt have nearly as much traffic then the rest of my sites combined. Maybe it´s the name(Casino Royalty) or the design, but for what I can say the GF has really been good for me in comparison to the others. I have had some good players(no whales) that come back to deposit again and the average player value is about $600.
If anyone with quality gambling site/s wishes to start a GF private label I can do a customised casino with a unique look and logo in exchange for signing up via my affiliate link and a high PR link to one or few of my sites would be appreciated.
I have a network of sites, but I havent been able to build up enough traffic from SE´s to make it worth my while, but now that I have started building real casino portals I think that issue can be resolved or at least I hope so 
So if you need a customised site or need some graphics done for your site I can help you with no money involved. I am not good with Flash, but I can arrange some flash as well, but I prefer to do just plain graphics, animations and of course css.
To see one of my sites visit http://www.CasinoRoyalty.com
With Best regards, Mika