Good point, islandman. I haven’t thought of that angle. With overture out of the game, that puts more pressure on the other ppc engines – and that will drive our costs up through higher competition.
But, as Integrity pointed out, one door closes and another one opens. There will be other, search engines – some new – who will be market savy enough to take advantage of overture’s decision, and will move in to capture some of the abandoned market.
By golly, it must be worth millions.