Integrity I doublt it would go that far as long as a profit is not being made from this.
I think we all need to take a deep breath and look at this in perspecitive. This has nothing to do with any recent gov’t activity it has to do with the fact that a company (Yahoo), who over a year ago decided not to be in our industry, bought Ovetrure. As a part of Yahoo they have to abide by their rules.
This is no different when Ebay bought Pay Pal and then they pulled out and we all survived.
My concern is that those players who were pouring tons of cash into Overture will now looking for new places to spend thus driving up advertising costs at these other advertising spots.
I agree the Google will be a winner in their adwords and such, will be interesting to see what MSN is going to do. They don’t like to be told what to do.
Brian