if I had it to do over I would have named my site ….. eh…. assuming all the good short names are basically taken, I’d go with …. cannotwin.com
or perhaps better would be cantwin.com
the reason is the same reason when you here the words “godaddy” you think of domain names.
there is little chance it will be mis-typed or mispelled, its short. and most of all, its a name you won’t forget anytime soon. Nor will you likely confuse it with anything else because its more likely that if you typed in that name and mispelled or even got the words turned around; that a 404 page would show up, not somebody else’s site.
They’ll try again and it being so simple and short, probably will get it right on second try.
the hyphen names I don’t even try to brand; unless they are a single hyphen (somebody mentioned about that) and the two words set-apart are memorable.
example is http://www.poker-sharks.com
that one I will brand. Making it a point to always say “remember the hyphen” or some crap like that.
2 cents
oops! cantwin.com already taken. Well….. you get the idea.