Hi,
well this is pretty much what Randy said but I will say what I have to say in my own way, so if it’s repetitive…
don’t send me a card at Christmas.
You become a middleman and that’s all you’ll ever be; all you’ll ever be thought of as from a sponsor’s point of view.
You become a starting point and you’re just that. Where it all starts.
Sell your site. Not the casinos. Make it clear to your visitors that there is one thing between them and the casinos and that is you. They have a choice; they can go to a SE and find the casino directly, and they are on their own. They can go thru your site, and they have a 3rd-party with an interest on the outcome of any situation involving them and the casino.
Make yourself (your site) important. and then BE IMPORTANT. Listen and follow up, answer emails promptly.
That said; it is most wise to only promote casinos that
1.) make you money. That’s why your in this business. You ain’t baskin-robbins so unless your claim to fame is 31 flavors; dump the non-producers. they are screwing you! at best; they are holding you back; most likely, they are stealing money out of your pocket.
1.) this is as important as the other #1. Make sure they pay your players without hassle or BS tactics. The odds are in the casino’s favor. They will win in the end, there is absolutely no reason for them to pull bullshit tactics to get out of sending a check for a few thousand dollars. Truth be known, it’s likely half that money will have already been re-deposited into the casino as soon as the check has been in the player’s hand for 48 hrs. The player just wants to see that they are going to be paid. Then they’ll be back.
2.) get a working relationship with the casinos that make you money. Talk to them. Bitch a lot. but do it nicely. Any program worth its salt will appreciate the fact that you’re making an effort to improve things for all involved. That = mo’ money in the end.
3.) Don’t take any shit. If a program will screw you once , they are going to do it again. That said; be understanding and give them every reasonable chance to prove they are worthy. Mistakes do happen, but rarely over and over.
4. with #3 in mind. Get this tattooed to your forhead backwards so you can read it when looking in the mirror
IF IT WALKS LIKE A DUCK, TALKS LIKE A DUCK, YOU ARE PROBABLY GETTING DUCKED!
My 2 1/2 cents